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Focus on Feelings: How to Inspire Emotional Responses with Videos

Ask marketers what’s the best way to make people respond to a call-to-action and they would most likely say, "Provoke an emotion." Many people are emotional decision makers, especially when it comes to their relationship with brands. If you&rsq...

Using Promotional Items for Effective Marketing

If you are in the corporate world, you know that the use of promotional gift items is a common trend among many companies for marketing purposes. Fortunately, these items make a lasting impression than other forms of advertising. But what does it take to have...

Follow These Tips to Have a Successful Franchise in 2018

If you are thinking of putting up a new business this year but are not sure how or where to start, ...

Start-up Written in a Notebook

Starting a Business: Survive the Early Years by Playing Your Cards Right

Starting a business is often risky and studies show that nine out of ten start-ups fail in their fir...

To Appeal to Millennials, Your Business Should Focus on These 4 Factors

If you’re starting a business and your target market are Millennials, you may need to rearrang...

marketing team

3 Foolproof Ways to Call the Attention of Customers

Attracting customers to visit your shop is one of the core activities you do to make your business g...